Pialy Aditya

Pialy Aditya.jpg


Pialy is an innovation-driven growth executive and angel investor with proven ability to scale both multi-billion dollar corporations and early stage startups. Over the last three years, Pialy led ShopYourWay (SYW) Digital, the multi-billion dollar social commerce loyalty program. SYW leverages big data and machine learning from transactional data and social engagement data to personalize offers and digital shopping experiences for its tens of millions of SYW loyalty members.

Pialy is a pioneer in the fashion tech space, launching Mintbox in 2009. Mintbox attracted millions of members with private micro-targeted credit card linked sale experiences based on a consumer’s omni-channel shopping behavior while driving valuable traffic to retailers both in-store and online. Clients included the world leading brands and retailers such as Saks Fifth Avenue, TopShop, Sephora, Kiehl’s, Starbucks, AllStaints and more. Prior to launching Mintbox, Pialy focused on global strategy at Donna Karan (a division of LVMH) which included launching eCommerce and franchising international DKNY stores in China, India, and the Middle East. She worked directly with designer Donna Karan to formulate and commercialize the Urban Zen concept into company-owned retail and franchised stores.

Pialy is an advisor and investor in startups focused on social commerce, decentralized networks and big data. Pialy has a BS from NYU’s Stern School of Business and a MBA from Harvard Business School.


Bev Con