The 86 Company
Simon is a leading voice of the global cocktail and bar industry with over 20 years experience in bartending, educating on cocktails & gin, and marketing some of the worlds most recognised spirit brands. He is regularly invited to lead education sessions, judge global competitions, and deliver seminars at international conferences such as Tales of the Cocktail, Brooklyn Bar Convent, London Cocktail week and P(OUR), among others. Simon started working with Plymouth Gin in 1998, and using gin education as a platform, helped relaunch the historic gin brand into several markets around the globe including the USA where he moved in 2006 and went on to assume on the role of Director of Trade Marketing for Pernod Ricard. He was awarded Best International Brand Ambassador in 2007 and Best US Brand Ambassador in 2009 for his work on Plymouth Gin at the Tales of the Cocktail conference’s Spirited Awards before taking on the role as Chairman and Host of the awards. Simon also worked with Allen Katz at the New York Distilling company playing a role in creation of their Dorothy Parker and Perry’s Tot gins before he went on create and develop Fords Gin with Charles Maxwell of Thames Distillers which was launched in September of 2012.