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Craft Tourism: Turning Visits into Victory

  • The LINE Hotel 3515 Wilshire Boulevard Los Angeles, CA, 90010 United States (map)


The LINE Hotel, Shatto C

Most brands start small, focusing on their local market and moving out from there. Success generally means expansion into new markets, where your product makes its way into the lives of folks that have never visited your home base. Keeping a sharp eye on home, while you grow into new markets, is key. We live in an age where customers want to visit the facilities that make their favorite beverages, and may even plan travel around those visits. A welcoming and impressive facility can help you win lifelong customers. Learn how some large brands have made their home base into a home run.


  • Kathleen Purvis, The Charlotte Observer (Moderator)
  • Jordan Salcito, RAMONA
  • Rob Samuels
Later Event: August 20
Employees and Staffing