The LINE Hotel, Ballroom 2
Presented by Haus Alpenz
The impact of hip-hop culture on the beverage industry cannot be denied. For example, Cognac sales increased following its appearance in various lyrics and music videos. How does this dynamic work? Why do artists, and subsequently their fans, become attached to certain brands? This session will span from early mentions of beverage brands in hip-hop to today’s hip-hop-influenced drinking trends. Attendees can expect a greater understanding and appreciation for consumer buying and drinking habits as they relate to music culture, and how brands can better position themselves for this market.
- Tanisha Townsend, Girl Meets Glass