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Going to the Dark Side: When Somms Become Reps

  • The LINE Hotel 3515 Wilshire Boulevard Los Angeles, CA, 90010 United States (map)


The LINE Hotel, Ballroom 3

Underwritten by United States Association of Cider Makers

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Many beverage professionals find themselves at a crossroads. Whether for personal reasons, or plain old burnout, it can make sense to look at joining the supplier side of the industry. In this session, a number of former sommeliers will share their paths, war stories, successes, and failures, in crossing over to the “dark side.” Learn about expectations, job hunting, travel, and becoming a sales person. BevCon attendees that have even considered this path are encouraged to join this session and see if it feels right.


  • Clint Sloan (Moderator)
  • Jason Carlen, Scarpetta Wine
  • Ted Glennon
  • Gillian Balance