The LINE Hotel, Ballroom 3
Underwritten by United States Association of Cider Makers
Cider is a beverage category unto itself, deserving of our attention, knowledge, and proper service. Adding it to your menu carelessly might tack on a few pint sales, but with a little TLC, it can do a lot more for your bar program. Make shims (cocktails) with your ciders to move product and engage your customers. Cider is the largest growing segment of the beverage industry and every bar and restaurant should be offering it. In this session, learn how to bring customers to cider rather than waiting for them to choose it on a whim. Taste through a very ciders, and a few shims, to help complete the picture.
- Mattie Beason, Black Twig Cider House (Moderator)
- Eric Foster, Stem Ciders
- Angry Orchard