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The Worst Case Scenario: Dealing with Disasters

  • The LINE Hotel 3515 Wilshire Boulevard Los Angeles, CA, 90010 United States (map)


The LINE Hotel, Shatto A


It’s human nature to avoid considering the worst case scenario. Unfortunately, the worst case is sometimes reality. Presenters at this session have all faced truly detrimental events that affected their businesses – fires, natural disaster, and more. But, they are all here at BevCon having survived, and strengthened their resolve and their businesses in the aftermath. Learn the importance of persistence, when to pivot, and their experience with both timing and minimalism in dealing with tragedy. Don’t shy.


  • Clint Gaskins
  • Shannon Evans, Studio No. 7 (Moderator)
  • Pax Mahle, Pax Mahle Wines & Wind Gap Wines
  • Alba Huerta