Back to All Events

Fostering a Local Wine Culture

  • The LINE Hotel 3515 Wilshire Boulevard Los Angeles, CA, 90010 United States (map)


The LINE Hotel, Shatto A


A successful beverage business cannot succeed on supply alone. It takes a knowledgeable and curious customer base to demand your product. This is not a given, especially in small markets. However, there are success stories out there – communities where influential, local, beverage industry leaders have planted and sowed seeds of interest that have sprouted real financial results. Hear from a group of leaders with a unique perspective on how to make this happen in your home town.


  • Sarah Simmons (Moderator)
  • Valerie Masten, Skurnik Wines
  • Jill Roberts, The Hawthorn Bottle Shop & Tasting Room
  • Vajra Stratigos, Fifthgroup Restaurants