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Judging a Brand by Its Cover

  • The LINE Hotel 3515 Wilshire Boulevard Los Angeles, CA, 90010 United States (map)


The LINE Hotel, Shatto C

If you can get folks to imbibe, you’ll surely win them over. But how do you get them to take the initial plunge? One strategy for beverage brands is innovative packaging. More than just an attention-getter, novel packaging can minimize loss and in-turn improve profitability. This session will offer suggestions gleaned from real-world beverage packaging experience, promising a quick and easily-measurable ROI for your brand.


  • Connor Drexler, Lost Generation
  • Dieter Cartwright, Dutch East Design + Warren Red (Moderator)
  • Josh Rosenstein, Hoxie Spritzer
  • Kristin Olszewski, Nomadica