Back to All Events

Creating Dynamic Programming for Beverage Retail

  • The LINE Hotel 3515 Wilshire Boulevard Los Angeles, CA, 90010 United States (map)


The LINE Hotel, Shatto C

In the ever-competitive marketplace for beverage retail, it’s imperative to create dynamic programming that sets your store apart. There are a variety of ways to tackle this, from engaging social media content, to serious in-store education, to original events. These days it takes more than a great beverage selection to win over potential customers, and this panel discussion promises great tips to skin this proverbial cat without third party help. Join a group of top tier retailers as they discuss how they drive traffic and differentiate themselves in highly competitive markets.


  • Dustin Wilson, Verve Wine
  • Helen Johannesen, helen's wines
  • Sarah O’Kelley, Edmund's Oast Exchange (Moderator)