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Bang for your Buck: Getting the best ROI on Events

  • The LINE Hotel 3515 Wilshire Boulevard Los Angeles, CA, 90010 United States (map)


The LINE Hotel, Shatto C

Events are essential to driving traffic, raising awareness, and building your brand. But how do you choose the events to participate in when there are so many out there? And how do you make a splash without breaking the bank? This presentation will go through the three main phases of event planning for small brands: event selection & sponsorship negotiation, planning & preparation, and activation & ROI. Get a better sense of how to activate events and stand out in a cluttered environment.


  • Claire Bertin-Lang, CBL Liquid Consulting (Moderator)
  • John Gakuru, Sweet&Chilli LLC
Earlier Event: August 19
Brewing Beyond Local