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Using Beverage to Foster a Culture of Hospitality

  • The LINE Hotel 3515 Wilshire Boulevard Los Angeles, CA, 90010 United States (map)


The LINE Hotel, Shatto B

Product is important, but service is essential. The chances that your business is the only place a customer can get a product is slim to none. Service is how you get them to buy the product from you. But, service and hospitality only end with the customer interaction -- they being internally. Treating your staff with an eye on service and hospitality is how you imbue your company with great service culture, one your guests will ultimately experience. Get rid of preconceived notions about bartenders and somms. Get rid of intimidation. Learn from experienced leaders how to create a company culture that will shine through to every customer that walks in your door.


  • Thomas Pastuszak,  The NoMad
  • Sabato Sagria,bartaco  (Moderator)
  • Vajra Stratigos, Fifthgroup Restaurants
  • Greg Best