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The Vulnerable Bartender: Authenticity Behind the Bar

  • The LINE Hotel 3515 Wilshire Boulevard Los Angeles, CA, 90010 United States (map)


The LINE Hotel, Shatto B

Vulnerability is not weakness – far from it. Vulnerability is authenticity. Patrons become regulars when their bartender is a human they can relate to and share with, not a robotic “mixologist.” Attendees of this session will learn the importance of being authentic through exposing vulnerabilities and using the power of those vulnerabilities to create connections with guests. These personal connections will create an overall guest experience while allowing bartenders to be authentic.


  • Gary Crunkleton, The Crunkleton (Moderator)