The LINE Hotel, Shatto B
What's a trademark? How do you choose a strong one? How do you protect the branding you’ve worked hard to create and sustain?
Building a successful brand can be derailed by sloppy business practices and a failure to regularly look over your shoulder. Brand protection starts day-one, from choosing your partners, to formulating a recipe, to designing a logo, and it continues for the life of your business. BevCon attendees who own or manage brands or businesses, along with those planning to launch or buy a brand or business, will benefit immensely from this session.
- Mike Laszlo, LaszloLaw
- Rebecca Crandall, McGuire Wood & Bissette