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Make Your Mark: Trademarking 101

  • The LINE Hotel 3515 Wilshire Boulevard Los Angeles, CA, 90010 United States (map)


The LINE Hotel, Shatto B

What's a trademark? How do you choose a strong one? How do you protect the branding you’ve worked hard to create and sustain?

Building a successful brand can be derailed by sloppy business practices and a failure to regularly look over your shoulder. Brand protection starts day-one, from choosing your partners, to formulating a recipe, to designing a logo, and it continues for the life of your business. BevCon attendees who own or manage brands or businesses, along with those planning to launch or buy a brand or business, will benefit immensely from this session.


  • Mike Laszlo, LaszloLaw
  • Rebecca Crandall, McGuire Wood & Bissette
Later Event: August 20
California 3.0?